https://socient.ai/insights/ Short reads on creator marketing, cause marketing, and CSR for nonprofits, social enterprises, B Corporations, and brands with giving programs. en-us Thu, 08 Oct 2026 16:00:00 +0000 https://socient.ai/insights/how-to-start-influencer-marketing-program/ https://socient.ai/insights/how-to-start-influencer-marketing-program/ Thu, 08 Oct 2026 16:00:00 +0000 Victor Ramayrat Creator marketing Cause marketing & CSR Most first creator programs try to do too much at once. Start with a few creators and one goal, then grow in three stages. Key takeaways: Start with 3 to 5 creators who already care about your cause, one goal, and one platform. Pick a campaign structure before you pick creators. The structure sets what you pay for and what you measure. Move to the next stage only when you can measure the current one. https://socient.ai/insights/mr-benchmarks-2026-social-media-influencers/ https://socient.ai/insights/mr-benchmarks-2026-social-media-influencers/ Wed, 30 Sep 2026 16:00:00 +0000 Victor Ramayrat Research Creator marketing More than half of the nonprofits in the study now work with influencers. Most programs mix paid and unpaid partners, and most use mid-size accounts. Key takeaways: 58% of study participants worked with influencers in 2025. Only 24% used paid influencers alone. 43% mixed paid and unpaid partners. 87% of influencer programs included accounts with 10,000 to 100,000 followers. https://socient.ai/insights/giving-usa-2026/ https://socient.ai/insights/giving-usa-2026/ Mon, 28 Sep 2026 16:00:00 +0000 Victor Ramayrat Research Cause marketing & CSR Americans gave $617.20 billion in 2025. Corporations gave about 7 cents of each dollar, and that amount did not grow after inflation. Key takeaways: Total US giving was $617.20 billion in 2025, up 3.0% after inflation. It is the first year above $600 billion. Corporations gave $43.67 billion, about 7% of the total. After inflation, corporate giving was flat. Individuals gave $394.2 billion, about 64% of the total. https://socient.ai/insights/disclosure-rules-creator-cause-campaigns/ https://socient.ai/insights/disclosure-rules-creator-cause-campaigns/ Fri, 25 Sep 2026 16:00:00 +0000 Victor Ramayrat Cause marketing & CSR AI & compliance A cause post makes two claims: the creator has a paid relationship, and a purchase helps a nonprofit. Each claim needs a clear disclosure. Key takeaways: The FTC tells creators to disclose a paid relationship or a free product in the post, where people cannot miss it. BBB Wise Giving Alliance Standard 19 asks a cause promotion to state the gift amount, the campaign dates, and any maximum or minimum. A platform's paid partnership tool helps, but the FTC guide says not to rely on it alone. https://socient.ai/insights/influencer-marketing-benchmark-report-2026/ https://socient.ai/insights/influencer-marketing-benchmark-report-2026/ Wed, 23 Sep 2026 16:00:00 +0000 Victor Ramayrat Research Creator marketing Marketers plan to use more small creators and more AI in 2026. Cause campaigns can use both, if they also measure impact. Key takeaways: About half of the respondents plan to use more nano (51.43%) and micro (52.83%) creators in 2026. Creator discovery is the most common use of AI, at 36.67% of responses. Promo codes are the top way to measure results (45.9%). Cause campaigns also need impact measures. https://socient.ai/insights/how-to-choose-creators-cause-campaign/ https://socient.ai/insights/how-to-choose-creators-cause-campaign/ Mon, 21 Sep 2026 16:00:00 +0000 Victor Ramayrat Creator marketing Follower count tells you reach. Four checks from endorsement research tell you fit. Try them on a creator below. Key takeaways: Check safety and dignity first. A creator who fails this check is not a fit at any score. In a study of Instagram influencers, a good fit with the brand raised the influencer's perceived expertise and trust. People trust influencers more than celebrities, in part because they feel similar to them. https://socient.ai/insights/how-to-label-ai-generated-content/ https://socient.ai/insights/how-to-label-ai-generated-content/ Fri, 18 Sep 2026 16:00:00 +0000 Victor Ramayrat AI & compliance AI creator agents can keep a cause campaign active. Realistic AI content still needs a label on each platform. Check four common cases below. Key takeaways: TikTok requires a label on AI-generated content with realistic images, audio, or video. YouTube requires disclosure of realistic altered or synthetic content. AI help with a script does not need it. Meta requires its AI label tool for photorealistic video and realistic audio made with AI, and may apply penalties.