# Giving USA 2026: The Annual Report on Philanthropy for the Year 2025

Americans gave $617.20 billion in 2025. Corporations gave about 7 cents of each dollar, and that amount did not grow after inflation.

By Victor Ramayrat. Published September 28, 2026. Under 2 min read. Web page: https://socient.ai/insights/giving-usa-2026/

## Key takeaways

1. Total US giving was $617.20 billion in 2025, up 3.0% after inflation. It is the first year above $600 billion.
2. Corporations gave $43.67 billion, about 7% of the total. After inflation, corporate giving was flat.
3. Individuals gave $394.2 billion, about 64% of the total.

## A record year for giving

US giving passed $600 billion for the first time. Giving USA 2026 reports $617.20 billion for 2025. That is 5.7% more than in 2024, or 3.0% more after inflation.

Interactive chart on the web page: Where US giving came from in 2025.

**Dollars. US giving by source in 2025, in billions of dollars. Total: $617.20 billion.**

| Item | Value |
|---|---|
| Individuals | $394.2B |
| Foundations | $117.15B |
| Bequests | $62.19B |
| Corporations | $43.67B |

**Share. Share of total US giving in 2025. Shares are calculated from the Giving USA dollar figures.**

| Item | Value |
|---|---|
| Individuals | 63.9% |
| Foundations | 19.0% |
| Bequests | 10.1% |
| Corporations | 7.1% |

**Change after inflation. Change from 2024 to 2025, adjusted for inflation. Giving USA calls a change of less than 1% flat.**

| Item | Value |
|---|---|
| Individuals | +1.4% |
| Foundations | +3.0% |
| Bequests | +16.6% |
| Corporations | +0.5% |

## Corporate giving held flat

Corporations gave $43.67 billion in 2025. That is 3.1% more than in 2024, but only 0.5% more after inflation. Giving USA calls a change of less than 1% flat.

## Fit can make a flat budget go further

A cause campaign links a brand's gift to a sale or an action. Research on cause-related marketing shows that fit matters. In two choice studies, a donation to a high-fit charity was worth about 5 to 10 times a donation to a low-fit charity (Pracejus and Olsen, 2004).

When a giving budget does not grow, a close fit between the brand and the cause gives each dollar more value to the customer.

## People still give the most

Individuals gave $394.2 billion, about 64% of all giving. Creators speak to these people every day. A creator can show a brand's gift to the people who care about the cause.

## What to do next

- Tie each cause campaign to one clear gift, such as 1 meal for each sale.
- Pick a nonprofit partner with a close fit to your product.
- Report the gift and the reach together in your CSR report.

## Common questions

### How much did Americans give to charity in 2025?

Americans gave $617.20 billion in 2025, according to Giving USA 2026. That is 5.7% more than in 2024, or 3.0% more after inflation.

### How much did corporations give in 2025?

Corporations gave $43.67 billion, about 7% of all US giving. After inflation, that is 0.5% more than in 2024. Giving USA calls this change flat.

### Why does brand and cause fit matter in cause marketing?

In two choice studies, a donation to a high-fit charity was worth about 5 to 10 times a donation to a low-fit charity (Pracejus and Olsen, 2004).

## Sources

1. [Giving USA 2026: The Annual Report on Philanthropy for the Year 2025, press release](https://givingusa.org/?p=35161). Giving USA Foundation.
2. [The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research, 57(6), 635-640](https://doi.org/10.1016/S0148-2963(02)00306-5). Pracejus and Olsen, 2004.