# Socient

> Socient is an influencer and creator management platform for causes. Nonprofits, social enterprises, and B Corporations use it, and so do brands that run cause marketing tied to their CSR and giving programs. It manages social agents: the human creators and influencers an organization hires, and the AI creator agents it trains. They work together in the same campaign. Socient scores each creator with the CauseFit Score, and brands can run cause campaigns that benefit a nonprofit partner. Socient is in early access, with a waitlist at https://socient.ai/#waitlist.

## Who Socient is for

- Nonprofits that want creators to help recruit volunteers, grow a drive, or fill a fundraiser.
- Social enterprises that want creators to show how each purchase pays for the mission.
- B Corporations that want creators to share their impact work.
- Brands of any kind that run cause marketing tied to their CSR and giving programs. A brand links a creator campaign to a nonprofit partner, a giving pledge, or a CSR program. It does not need a social mission of its own.
- Agencies and consultants that run cause campaigns for nonprofits and brands (Agency plan).

## Social agents

- A social agent is anyone who carries an organization's message on social media.
- Human creators: creators and influencers hired for a campaign. They bring lived experience, a real voice, and a trusted audience.
- AI creator agents: AI agents trained on the organization's voice and facts. They post updates, answer common questions in comments, and keep a campaign active between creator posts. Every post carries an AI label, and a person approves each post.
- Together: a creator posts a story; the AI creator agent answers questions in the comments and, with the creator's permission, turns the video into short posts for other channels.

## CauseFit Score

The CauseFit Score rates how well a creator fits one organization and one cause, from 0 to 100.

- Safety and dignity check first: a creator who posts hate or harassment, or shows the people served without dignity, gets no score.
- Cause alignment, 35%: how often and how long the creator posts about the cause, and whether their values match the mission.
- Trust, 25%: disclosure history, share of sponsored posts, and a consistent voice.
- Audience connection, 25%: real, active followers in the places and age groups the organization needs to reach, and real conversations in comments.
- Lived experience or expertise, 15%: work, training, or personal experience with the issue.
- Bands: 80 to 100 strong fit; 60 to 79 good fit; 40 to 59 test with a small brief; 0 to 39 not a fit.
- Not in the score: follower count and physical attractiveness.
- Weights are a Socient starting point and can be changed for each brand.

Research basis:
- Ohanian, R. (1990). Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness. Journal of Advertising, 19(3), 39-52. https://doi.org/10.1080/00913367.1990.10673191 (trust and expertise parts)
- Breves, P. L., Liebers, N., Abt, M., and Kunze, A. (2019). The Perceived Fit between Instagram Influencers and the Endorsed Brand. Journal of Advertising Research, 59(4). (cause alignment part)
- Schouten, A. P., Janssen, L., and Verspaget, M. (2020). Celebrity vs. Influencer endorsements in advertising: The role of identification, credibility, and Product-Endorser fit. International Journal of Advertising, 39(2), 258-281. https://doi.org/10.1080/02650487.2019.1634898 (audience connection part)
- Pracejus, J. W., and Olsen, G. D. (2004). The role of brand/cause fit in the effectiveness of cause-related marketing campaigns. Journal of Business Research, 57(6), 635-640. https://doi.org/10.1016/S0148-2963(02)00306-5 (cause campaigns)
- FTC Endorsement Guides, 16 CFR Part 255 (disclosure, in the trust part)

## What Socient does

- Finds creators on TikTok, Instagram, and X who already post about a cause, and gives each one a CauseFit Score.
- Keeps a creator roster for each brand.
- Drafts campaign briefs in the brand's voice, with what to include and what to avoid.
- Collects creator posts for review before they go live.
- Checks each post for a clear paid partnership disclosure, such as #ad or the platform's paid partnership label. A post without a disclosure cannot be approved. Posts from AI creator agents must carry an AI label.
- Tracks views and link clicks for each campaign, next to impact that the team counts, such as meals funded.
- Recommends next actions. Human creators, AI creator agents, and the campaign agent suggest action items for each social account. Socient ranks each item with a priority from 0 to 100 that weighs the organization's goals (30%), what its constituents care about and hope for (30%), platform trends (20%), and campaign timing (20%). Each item shows who suggested it and the evidence, and a person accepts or dismisses it.
- Tracks the campaign hashtag. Each campaign report has two tabs: hired creators (views, reach, engagement rate, and link clicks for each partner) and hashtag posts (public posts from other people who use the campaign hashtag on TikTok, Instagram, and X, with views, estimated reach, and engagements). Teams can invite people from the hashtag tab to their creator roster.
- Runs cause marketing campaigns: a brand runs and pays for the campaign, names a nonprofit partner, and can set a giving pledge, such as 1 meal for every $10 spent. The nonprofit joins as a free guest, sees the same results, and approves how its name appears.
- Checks that every cause post states how the nonprofit benefits. A post without clear giving terms cannot be approved.
- Exports reach, link clicks, giving totals, and approved posts for CSR reports.
- Gives each brand, program, or client a private workspace, with an all-brands dashboard.
- Has a campaign agent, an AI assistant whose panel shows each step, each tool call, and each change to the dashboard while the agent works. The agent waits for approval before a brief or a post goes out. The interface uses AG-UI (https://docs.ag-ui.com), an open protocol that connects AI agents to user interfaces.

## Pricing (launch prices, US dollars)

- Grassroots: free. For a nonprofit that is new to creator campaigns. Up to 2 brands, 1 seat, and 1 AI creator agent. AI credits are earned from promotion, community participation, and ambassadorship.
- Studio: $79 a month ($790 a year). 5 brands, 3 team seats, 1 AI creator agent for each brand, 3,000 AI credits a month, cause campaigns, campaign results, free guests, and a credit cap for each brand.
- Agency: $199 a month ($1,990 a year). 25 brands, 10 team seats, 10,000 AI credits a month, results reports for each client, and an onboarding call.
- Paid plans can also earn credits.

## How to earn AI credits

- Promote Socient: share it with other mission-focused teams and earn credits when they join.
- Take part in the community: answer questions, share brief templates, and give feedback on new features.
- Become an ambassador: host a session, speak for Socient at events, or guide new members.
- Socient publishes the credit amount for each action at launch.

## Insights

Short reads (under 2 minutes each) with key takeaways, common questions, and a chart or tool. Index: https://socient.ai/insights/. RSS feed: https://socient.ai/insights/feed.xml. Each post also has a Markdown copy.

- [How to start an influencer marketing program: crawl, walk, run](https://socient.ai/insights/how-to-start-influencer-marketing-program/) (October 8, 2026, [Markdown](https://socient.ai/insights/how-to-start-influencer-marketing-program/index.md)): Most first creator programs try to do too much at once. Start with a few creators and one goal, then grow in three stages.
- [M+R Benchmarks 2026: Social Media and Influencers](https://socient.ai/insights/mr-benchmarks-2026-social-media-influencers/) (September 30, 2026, [Markdown](https://socient.ai/insights/mr-benchmarks-2026-social-media-influencers/index.md)): More than half of the nonprofits in the study now work with influencers. Most programs mix paid and unpaid partners, and most use mid-size accounts.
- [Giving USA 2026: The Annual Report on Philanthropy for the Year 2025](https://socient.ai/insights/giving-usa-2026/) (September 28, 2026, [Markdown](https://socient.ai/insights/giving-usa-2026/index.md)): Americans gave $617.20 billion in 2025. Corporations gave about 7 cents of each dollar, and that amount did not grow after inflation.
- [Disclosure rules for creator posts in cause campaigns](https://socient.ai/insights/disclosure-rules-creator-cause-campaigns/) (September 25, 2026, [Markdown](https://socient.ai/insights/disclosure-rules-creator-cause-campaigns/index.md)): A cause post makes two claims: the creator has a paid relationship, and a purchase helps a nonprofit. Each claim needs a clear disclosure.
- [Influencer Marketing Benchmark Report 2026](https://socient.ai/insights/influencer-marketing-benchmark-report-2026/) (September 23, 2026, [Markdown](https://socient.ai/insights/influencer-marketing-benchmark-report-2026/index.md)): Marketers plan to use more small creators and more AI in 2026. Cause campaigns can use both, if they also measure impact.
- [How to choose creators for a cause campaign](https://socient.ai/insights/how-to-choose-creators-cause-campaign/) (September 21, 2026, [Markdown](https://socient.ai/insights/how-to-choose-creators-cause-campaign/index.md)): Follower count tells you reach. Four checks from endorsement research tell you fit. Try them on a creator below.
- [How to label AI-generated content on TikTok, YouTube, and Instagram](https://socient.ai/insights/how-to-label-ai-generated-content/) (September 18, 2026, [Markdown](https://socient.ai/insights/how-to-label-ai-generated-content/index.md)): AI creator agents can keep a cause campaign active. Realistic AI content still needs a label on each platform. Check four common cases below.

## Pages

- [Socient](https://socient.ai/): product overview, interactive demo, pricing, and FAQ
- [Social agents](https://socient.ai/#social-agents)
- [CauseFit Score](https://socient.ai/#causefit)
- [Cause marketing](https://socient.ai/#cause-campaigns)
- [Hashtag tracking](https://socient.ai/#hashtag-tracking)
- [Recommendations](https://socient.ai/#recommendations)
- [Pricing](https://socient.ai/#pricing)
- [Earn credits](https://socient.ai/#earn-credits)
- [FAQ](https://socient.ai/#faq)
- [Insights](https://socient.ai/insights/)
- [Join the waitlist](https://socient.ai/#waitlist)