Giving USA 2026: The Annual Report on Philanthropy for the Year 2025
Americans gave $617.20 billion in 2025. Corporations gave about 7 cents of each dollar, and that amount did not grow after inflation.
A record year for giving
US giving passed $600 billion for the first time. Giving USA 2026 reports $617.20 billion for 2025. That is 5.7% more than in 2024, or 3.0% more after inflation.
Corporate giving held flat
Corporations gave $43.67 billion in 2025. That is 3.1% more than in 2024, but only 0.5% more after inflation. Giving USA calls a change of less than 1% flat.
Fit can make a flat budget go further
A cause campaign links a brand's gift to a sale or an action. Research on cause-related marketing shows that fit matters. In two choice studies, a donation to a high-fit charity was worth about 5 to 10 times a donation to a low-fit charity (Pracejus and Olsen, 2004).
When a giving budget does not grow, a close fit between the brand and the cause gives each dollar more value to the customer.
People still give the most
Individuals gave $394.2 billion, about 64% of all giving. Creators speak to these people every day. A creator can show a brand's gift to the people who care about the cause.
What to do next
- Tie each cause campaign to one clear gift, such as 1 meal for each sale.
- Pick a nonprofit partner with a close fit to your product.
- Report the gift and the reach together in your CSR report.
Common questions
How much did Americans give to charity in 2025?
Americans gave $617.20 billion in 2025, according to Giving USA 2026. That is 5.7% more than in 2024, or 3.0% more after inflation.
How much did corporations give in 2025?
Corporations gave $43.67 billion, about 7% of all US giving. After inflation, that is 0.5% more than in 2024. Giving USA calls this change flat.
Why does brand and cause fit matter in cause marketing?
In two choice studies, a donation to a high-fit charity was worth about 5 to 10 times a donation to a low-fit charity (Pracejus and Olsen, 2004).
