Insights & Resources
Research and thought leadership for nonprofits, social enterprises, B Corporations, and brands with giving programs.
How to start an influencer marketing program: crawl, walk, run
Six campaign structures, a crawl, walk, run plan, and a free 13-page playbook with templates and checklists.
M+R Benchmarks 2026: Social Media and Influencers
What 180 nonprofits did with influencers in 2025: who pays, which account sizes they use, and which platforms lead.
Giving USA 2026: The Annual Report on Philanthropy for the Year 2025
US giving passed $600 billion for the first time. Corporate giving stayed flat. Here is what that means for cause marketing.
Disclosure rules for creator posts in cause campaigns
What the FTC and BBB Standard 19 ask of a creator post that links a sale to a nonprofit. Check a sample post.
Influencer Marketing Benchmark Report 2026
More nano and micro creators, AI for discovery, and promo codes for measurement. What the 2026 survey means for cause campaigns.
How to choose creators for a cause campaign
A safety check and four research-based checks that predict fit better than follower count. With a score calculator.
How to label AI-generated content on TikTok, YouTube, and Instagram
The AI label rules on TikTok, YouTube, and Meta, and a quick check for four common nonprofit and brand cases.
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